In today's business world, the industry chain of different industries is closely connected, just like in the biosphere, when you break a section, you will be confused!
Therefore, the "new normal" encountered by China's economy, all walks of life are facing a severe development situation, the overall market decline, widespread overcapacity, insufficient demand. This phenomenon is of course not caused by changes in an industry, and of course there will be an industry that plays a leading role in this economic adjustment war!
Where did the 4 trillion investment in that year go? The answer is undoubtedly the property and railway!
In the past few years, the popularity of real estate has been remembered so far. Many people have turned from debtors to millionaires by buying and selling houses overnight. More young people are watching the rising house prices discouraged the dream of “having a small home of their own”. The streets and alleys are scattered with real estate advertisements. The sales center has more people to look at than the vegetable market. The building of a residential building is constantly rising. The whole China seems to be entering in the form of a flight. In a well-off society, the realization of urbanization is just around the corner!
Real estate as a direct downstream industry of construction machinery greatly promoted the development of construction machinery at that time, and it was at that time that the construction machinery industry also experienced rapid development, and a large number of construction machinery products from the factory to all parts of the country Large and small real estate, excavators, loaders, concrete... Especially the necessary tower cranes for construction, the sales at that time increased at an alarming rate!
With the continuous expansion of supply, the heat of the property has gradually cooled down, and the construction machinery has entered a "difficult period" that has been difficult for many years. The two industries have declined, and the Chinese economy has entered the "new normal"!
According to the National Bureau of Statistics, from January to November 2015, the national real estate development investment was 8.7702 trillion yuan, a nominal increase of 1.3% year-on-year, and the growth rate dropped 0.7 percentage points from January to October. It can be seen from the data that in the first 11 months, China's real estate development investment has been in a low-speed growth stage.
However, compared with the investment growth in previous years, there has been a significant contrast. According to relevant data, the national real estate investment in 2011, 2012, 2013 and 2014 was 6.17 trillion yuan, 7.18 trillion yuan and 8.60 trillion yuan respectively. 9.50 trillion yuan, a year-on-year growth rate of more than 10%. Among them, from January to November 2014, the national real estate development investment was 86.61 billion yuan, a nominal increase of 11.9%. It can be seen that in 2015, due to the downward pressure of the economy, China's real estate investment is decelerating significantly, and inventory backlog has become an important factor.
The construction machinery market has also suffered a downturn challenge! According to the statistics of the Construction Crane Branch of China Construction Machinery Industry Association, the total sales of the tower crane industry in January-September 2015 was about 6.5 billion yuan, down 53% year-on-year; the total sales of construction lift industry was about 2.8 billion yuan, down 55% year-on-year. It can be seen from the data that due to the external demand factors such as the decline in the growth rate of the real estate market, the construction crane industry in China experienced a serious decline in 2015.
"Overcapacity" is a common problem in China's current equipment manufacturing industry and the real estate industry. It is also a problem that China must solve when it comes out of the "new normal" of the economy!
From December 18th to 21st, 2015, the Central Economic Work Conference was held in Beijing. At the meeting, “clear inventory” was listed as one of the five major tasks of the economy next year. At the same time, it proposes five major tasks: de-capacity, de-stocking, deleveraging, cost reduction, and short-boarding. At the same time, the Central Economic Work Conference put forward a variety of specific policy ideas and measures for how to resolve real estate inventories, and engineering machinery enterprises are also resolving the crisis through various means, and gradually find a development path to adapt to the "new normal" of the economy.
With the release of favorable real estate policies and multiple benefits, although the construction machinery industry is still on the road to transformation, with the acceleration of destocking, coupled with the previous reductions in interest rates, new urbanization and “Belt and Road” countries Driven by strategic investment, the demand for construction machinery industry will be clearly improved, and the slowdown will be further accelerated!
