Small loaders generally have a tonnage of less than 3 tons, which has great potential in terms of construction scope, policy environment, user level and purchase threshold. From the characteristics of use, the small loader is an earth-rock construction machine widely used in highway, railway, hydropower, construction, port, mining and other construction projects. It is mainly used for loading and unloading bulk materials such as soil, sand, lime, coal, etc. It can also do light shovel operation on ore and hard soil. Different auxiliary work devices can be used for loading and unloading of bulldozers, lifting and other materials such as wood. In the construction of roads, especially in high-grade roads, small loaders can be used in the filling and excavation of subgrade works, asphalt mixing materials and aggregate and loading of cement concrete yards. In addition, you can carry out operations such as pushing soil, leveling the ground, and pulling other machinery. Because the small loader has the advantages of fast operation speed, high efficiency, good maneuverability and light operation, it has become one of the main types of earthwork construction in engineering construction. The multi-efficient use conditions make the construction scope of the small loader huge. Users are also willing to choose the Hercules small loader as their powerful helper.

At the same time, in the policy environment, the rapid development of China's urbanization scale, the central government's continuous investment in rural road construction, farmland water conservancy investment and agricultural machinery purchases have expanded market demand for small loader products. In recent years, the central government has continuously increased investment in rural road construction and farmland water conservancy construction. During the 12th Five-Year Plan period, the central government will invest 200 billion yuan in rural roads. In the next ten years, the state will invest 4,000-500 billion yuan each year for farmland water conservancy construction. Various policies have expanded a certain development space for engineering machinery products such as small loaders.

The central government has continuously increased subsidies for farmers to purchase agricultural machinery and equipment, which has driven the rapid penetration of small loaders adapted to agricultural production and construction into the agricultural machinery industry. Since 2009, the state has increased the subsidies for agricultural machinery and equipment, and the purchase subsidies have reached more than 10 billion yuan. In 2010 and 2011, it reached 15.5 billion yuan and 17.5 billion yuan respectively, and in 2012 it reached 21.5 billion yuan, a year-on-year increase of 22.90%. The purchase subsidy policy stimulated the enthusiasm of farmers to purchase, and stimulated the development of the agricultural machinery industry. In the “Twelfth Five-Year Plan” of the agricultural machinery industry, the gross domestic product of the agricultural machinery industry will increase from 280 billion yuan in 2010 to 400 billion yuan in 2015. At the same time, due to the high cost performance, simple operation, sufficient accessories and wide application range, the small loader products conform to the needs of the development of agricultural mechanization [China Road Machinery Network reporters exclusively write, reprint, please indicate the source in the form of links, offenders! 】, the future development prospects are extremely impressive.

The customer base using small loaders is also becoming clearer. The largest customer group is the leasing company, and they can save a lot in the purchase cost, and the rental rate of the small loader is much larger than the others. The construction user does not need to purchase, maintain and store the equipment, and only obtains the right to use the equipment in the form of a lease when needed, why not. In addition, engineering construction units and some individual project contractors are also loyal fans of small loaders. With the increasing popularity of small loaders, customers' experience in use has also been enriched, and the purchasing psychology has become increasingly mature. Therefore, economical, practical, cost-effective products are more favored by the market. At the same time, the customer's product quality requirements are more and more demanding, and the product after-sales service also puts forward higher requirements. For rural individual users, with the increase of urban workers, the lack of rural labor becomes a reality, and it is a good choice to use small loaders to share manpower.